(Miami, FL) –Taurus USA announces their new Taurus® T4SA at the 146th annual NRA Meetings in Atlanta, Georgia. Taurus USA, a leading manufacturer of innovative design in the firearms industry, is reinforcing the company’s commitment to American-made quality and ingenuity. The Taurus T4SA is a lightweight gas-impingement 5.56mm semi-automatic carbine that boasts superior reliability and durability.
Hmm…this can open up a deliciously diabolical philosophical debate: it’s the end of the world and you can only grab one of two guns – either a HiPoint 9mm carbine or the Taurus AR.
I can literally jump into my email and order, right this moment, at least three different American-made AR’s for less than $600 ea. Even when you drift into MSRP country, you can still get a decent AR for less than $750. Taurus is going to have to price their product significantly below that if they want to capture any share of the AR market, IMO.
My experience with Taurus has been almost nil. Taurus is, to me, one of those guns you buy only if you literally have no other option. (Or you want a disposable gun to leave someplace where it might get lost/stolen/destroyed.) I had a buddy with one of their Beretta 92 clones and it was a decent enough gun, but with trade in Berettas going for around $350 these days why bother South American quality control and non-standard magazines?
Oh, thats right…I’m one of those ‘yuppie survivalists’ who can’t grasp the real issues the way ‘us working men’ do. Hey, if ‘yuppie’ means I’m willing to make the sacrifices to buy quality gear the first time around, so be it. There’s a solution to not being able to afford ‘yuppie survivalist’ gear – either earn more money or spend less money elsewhere.
Thus far I haven’t seen any of these Taurus AR’s floating around, and my vendors don’t show them at the moment, but it will be interesting to see how they are received. The AR market is already pretty saturated, and unless you’re bringing something new to the table it is going to be hard, I would think, to draw any appreciable market share unless you have a radically different pricing schedule.
The AR market is such right now that you can buy two brand-name AR carbines for what you’d pay for one of those Taurii at MSRP. The only reason to spend more than a grand on an AR these days is if it has some really sweet options on it…match triggers, special furniture, high-end scope and mount, etc, etc. Right now, though, you can get rack-grade M4geries all day long for less money than I’ve seen them go for in a long time.