Video – A message from a man with a license to print money

Just to be clear, this man is complaining that his feelings are hurt because people are saying he’s not doing everything he can to get ammo out the door faster.

You know what? If I have a virtual license to print money like the ammo companies do right now, I take the offense and pout alllllllllllll the way to. the. bank.

Cry me a river, buddy.

28 thoughts on “Video – A message from a man with a license to print money

  1. Saw this video a few days ago, all that ammo moving through the frame is a beautiful sight to behold.
    Talked to a neighbor just an hour before writing this, he told me he had been to Academy Sports this morning and there was plenty of ammo there: 9mm, 40caliber, 556, etc, at its normal prices. Heading there tomorrow morning to see for myself and buy a couple hundred rounds if so.

    • Just – don’t be disappointed if they have a 2 box limit. They did that before but if you bought the correct size box you could maximize your daily quota. YMMV.

      • You’re right there was a limit, we obviously think alike, so I maxed the round count per box. I picked up 556 and 40cal. but there also plenty 9mm also….

  2. He mentions people showing up to their facility and I think that’s what pushed him over the edge here. He doesn’t go into details but that kind of thing is not ok. These guys got enough to worry about now.

    • Agreed. But I’d imagine it wasnt a matter of some Joe Sixpack walking into his office and asking for a case of M855. More like people showing up at the gate and being turned away.

    • People probably think that they have a factory out let store. But then some freak out to the employees when they find out they don’t

  3. I completely understand the guy’s problem: his production is sized for “normal” and demand for what he makes is now 3-4X “normal.” I would have some sympathy had we not just exited a multi-year period of the exact same effing thing. During which, of course, he gleefully exercised his money printing license while he continued at “normal” under the assumption that eventually demand would shrink enough to match production, shelves would be refilled and customers would stop complaining.

    Took nearly all of 3 years and a presidential election to get those shelves refilled and, this time, there isn’t a 3 year cushion to spend and the prez thing changed for the worse.

    This market won’t reach saturation, or anything near it, at “normal” production levels. I detest the bullshit phrase “new normal” but here it may be applicable; demand may eventually fall from today’s 3-4X “normal” but it will never go back to 1X “normal.” I’d be very surprised if, in 12-18 monmths, it’s not rock solid steady at 2X “old normal” or just barely under 2X. Forever.

    In the meantime, sport, quite your bitchin’, keep the machinery running as fast as it will reliably and safely go, find or make space for lots more machinery and people, and cash those checks in silence.

    • Problem is, this increased demand is temporary. Sure, the ‘temporary’ may last for a few years, but it is still transient. So, whats involved in scaling up to meet the demand? Capital investment in the order of tens of millions of dollars…which is fine because you have, at this moment, the demand to justify that kind of expense. But….what happens to that excess capacity when the transient increase in demand disappears? You can’t just use it to make ammo to stockpile on the shelf for the next panic….those carrying costs will kill you.

      • Hopefully we have millions of new members in our club. A true renaissance of gun culture akin to the early 20th century. I don’t like big ammo prices (I’m not buying because I don’t need to), but as a consumer I don’t really see a long-term downside.
        And if that demented grifter & his crackhead son ti I they’re going to advance new ‘gun control’, I say “go for it”.

        • I thought the “Demented Grifter” was getting kicked out of the White House in January!
          Not that his replacement will be any better…
          Anyone who puts their faith in politicians, televangelists, journalists or other Con-Artists deserves what happens next.

  4. What a way to start off the video, just tell everyone you are working hard and the rumors are false and be done. Its like Christmas and Easter church services when the preacher spends 90% of the time chastising the people that showed up that don’t normally come each week as if being scolded like a child and being made to feel guilty will get them excited to come back more often.

  5. eight million new guns sold since covidiocy started, mostly to new gun owners. that’s 40 million rounds if each only bought one box with their new toy. then estimated 500 million to billion guns in private hands already. do the math, i’ll wait…..so it really irks me seeing the conspiracy nuts pointing fingers everywhere except where the fault lies, with them for not buying ammo while it was cheap and available. its still available if you care enough to pay, and that’s the way it should be. they need to prioritize the defense of themselves, their family, their country, instead of that new bass boat and quit whining.

    • riverrider,

      No need to wait I did the math, you failed to do!!! 8 million times a 50 round box is 400 million rounds not 40 million. So, not sure what you were trying to say!!! So, when he said 700 million additional rounds on top of the normal production of ammunition every year he is correct.

      • oops i missed a zero, so suit me. the obvious point is that its not a conspiracy, or big brother buying all the ammo or anything other than natural supply and demand and the whiners need to grin and bear it and reach for their wallet. much of the shortage is short sighted folks just like themselves that walk thru life oblivious of what’s going on around them until it runs up and slaps them in the head.

    • RR

      Wholeheartedly agree with you here. If you are a prepper ( which one would assume if you read this site and other like blogs ) then you should have a stockpile of the common ammo calibers in the guns you own. If not you weren’t paying attention or putting your resources to buy what you should have bought. See the movie “ The Road “ and “ The survivalist “ for truly depressing outcomes when you don’t have a large enough stockpile of bang-bang.

  6. I don’t object to any of the content of this video, but his tone could certainly use some work. He doesn’t really come across as a leader.

    Project confidence. Explain the issue. Reassure your customer base. Thank your hard working employees. A minute or so of ammo production video to show that everything is as it should be. Thank your customers for their patience and loyalty. Fade to black.

  7. Gun owners are like people who fall in all sorts of categories. There are many A-holes in the bunch.

    Gun owners whine because ammo isn’t there when they want it. They expect a magic wand to produce more because, in their mind, they are the most important people on the planet. Again, this is typical of human condition.

    After Sandy Hook, there was a rush to buy ARs before Obummer got them banned. A company that regularly attended a local gun show sold high quality AR uppers and other parts–everything but the lower receivers. I asked why they didn’t sell these. I was told that AR lowers are made by a handful of companies nationally, and that other companies simply put their logos on them. For this company to begin manufacturing their own lower receivers would require a huge (for it) capital investment and that when the stampede settled down, it would be straddled with the financial burden of paying for the equipment. Bankruptcy would likely follow.

    Most of the whiners about ammo prices now passed up the opportunity to buy ammo at “normal prices” (say $.30/rd for 5.56) when they could. I expect that they have also been grossly negligent in buying a great deal of other important commodities, as well.

    And about having the necessary financial resources to make those purchases, who among them could not afford to buy, say, two boxes of 5.56 out of every paycheck? By my count, that is approximately 1,000 rounds a year. While that amount wouldn’t support many 300 round range days through the year, it would be, at least, a decent stash for “spicy times.”

    • “I was told that AR lowers are made by a handful of companies nationally, and that other companies simply put their logos on them.”
      Truth.

      • And so it is with magazines. I believe I have read that Mec-Gar makes magazines for 60 firearms companies.

  8. It’s pretty simple and math based. Consider 9mm only:
    1 million rds. per day output 700 million rds. needed = 2 year backlog.
    Increase capacity by adding machines & personnel cost (example) 40 million spread over a 20 year payoff timeline.
    Capacity now 2 million rds per day. – Still a 1 year backlog.
    Longevity of the “shortage” hypothetically 2-3 years.
    Now justify that expense and additional employment and subsequent laying off once the shortage is over. It takes time to ramp up and the expense must be justifiable for the long term. Thats how the Free Market works, as opposed to socialism, which by any stretch of the imagination never has, can, or will work. It only works until the ruling elite runs out of other people’s money, delegating everyone to poverty.
    If Beijing Joe & jar jar kneepads inhabit the big chairs all bets are off cause we’ll end up with ammo being flung in all directions, supply will depend upon whatever you can take of the commie bastids.
    Remember boys & grills, commies aren’t people, their property of the state, treat accordingly….
    Merry Christmas and Happy New Year to Commander Zero and all. May you all live a blessed new year.

    • “how does it feel to kill a human being?”….”i wouldn’t know, i’ve only ever killed communists.” rafel gan ganowitz.

  9. Just checked an online supplier I have bought from this year. They had .223 & 9mm in quantity…prices did not make me smile, but they had it. Little or no .22. Check your online suppliers. I scan Gunbroker and see bulk ammo available intermittently, again at not so great prices. I don’t like Gunbroker so much, because it is an auction. Used Armslist once, liked that better. Arranged a local face-to-face meet with the seller. Ammo is out there, its just at a higher price than you want it to be.

  10. I was remiss yesterday and only commented on the actual ammo mfg..
    They are only responsible for the end product, but to get the “rest of the story”, you must consider the ammo mfg supply chain which has the exact same issues of ramping up to meet demand, consider the same applies to brass, lead, copper suppliers, primer mfg, powder mfg and that follows through the raw materials suppliers needing to invest in more equip, large workforce.,etc. etc. etc., it goes clear down to the end and applies to everyone involved in the entire process.
    It’s a long chain of suppliers that all must be considered before the end product an be realized….
    Look at just ammo and then consider all that is involved in producing all that our society has and how grateful we should be for the abundance of everything we have available to us. This is an example of the Free Market working at it’s finest. Now consider the socialist state where all means of production are controlled by the state…
    Nuff said eh!
    Merry Christmas

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